The Facebook video introducing Effie has incredibly reached 235k+ shares, 13 million views and 160k reactions/comments. Separately on Youtube it has 817k+ views. The unassuming and thorough video has been a viral sensation online, especially on social media with this very successful video. I worked as the floor runner mainly supporting the DOP, 1st AD and art department on the shoot for Moving Atoms, directed by Mo Ali and produced by James Taylor. Check out my BTS images below the video player.